Australia's competition boss has said he wants to find a way for the Australian Broadcasting Corporation to be involved in new media revenue-sharing requirements being imposed on tech giants Google and Facebook, despite its model not being funded by advertising.

Australian Competition and Consumer Commission chairman Rod Sims said it was still figuring out the rules that will govern how Google and Facebook must pay news organisations from the money it makes off their content, but admitted the media sector's bargaining position would be weakened without the ABC being involved.