The artist management company behind Vance Joy and Illy, Unified Music Group, is expanding into early stage start-up investing, with the aim of supporting a new generation of ventures innovating in the music scene.
Over the past 18 months Unified, which is led by founder Jaddan Comerford, has been dabbling in start-up investing, scoring positions in the likes of Mr Yum, sneaker marketplace Pushas, ticket resale platform Tixel, live entertainment booking platform Muso and non-alcoholic beer business Heaps Normal.