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Five V’s big miss! Marketing tech business Metigy hits the skids

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Marketing technology company Metigy, an IPO hopeful backed by some well known Australian investment shops, has called in the administrators only months after planning a capital raising that was seeking a $1 billion-plus valuation.

Metigy CEO and co-founder David Fairfull (seated) with CTO and co-founder Johnson Lin. The pair believe COVID-era US offers the opportunity for more rapid growth. Dominic Lorrimer

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Anthony Macdonald is a Chanticleer columnist. He is a former Street Talk co-editor and has 10 years' experience as a business journalist and worked at PwC, auditing and advising financial services companies. Connect with Anthony on Twitter. Email Anthony at a.macdonald@afr.com
Sarah Thompson has co-edited Street Talk since 2009, specialising in private equity, investment banking, M&A and equity capital markets stories. Prior to that, she spent 10 years in London as a markets and M&A reporter at Bloomberg and Dow Jones. Email Sarah at sarah.thompson@afr.com
Kanika Sood is a journalist based in Sydney who writes for the Street Talk column. Email Kanika at kanika.sood@afr.com.au

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Original URL: https://www.afr.com/street-talk/marketing-tech-business-and-ipo-hopeful-metigy-hits-the-skids-20220801-p5b65f