Fifty years ago, you could turn on the TV and watch Paul Hogan jumping out of planes with a carton of Winnie Reds, or smoking darts in front of a symphony. Then, by the mid-1970s, the federal government banned cigarette advertising.

No matter. Philip Morris and British American Tobacco execs quickly learned they didn’t need to ever actually show a cigarette being smoked. Big Tobacco shifted to pouring millions into brand advertising, sponsoring sporting events and whacking logos on Ferraris.