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Joe Aston

Spin cycle turns for PwC, Luke Sayers

How fortunate we all were to ease into 2023’s colder months warmed by the flames of PwC Australia’s conflagration.

As smoke poured from the firm’s Barangaroo tower, a procession of crisis communications consultants came and just as fast went, their advice disregarded. Andrew Butcher, Andrew Thomas, Alex Cramb, Andrew Maiden and Julia Foley were all identified fleeing the scene. The only one still in there imparting his expertise in corporate reputation is Labor factional bovver boy Stephen Conroy. I mean, that itself is the punchline.

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Joe Aston is the founder of Rampart and the best-selling author of The Chairman’s Lounge: The inside story of how Qantas sold us out. From 2012 to 2023, Joe helmed The Australian Financial Review’s Rear Window column. Email Joe at hello@rampart.news

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    Original URL: https://www.afr.com/rear-window/spin-cycle-turns-for-pwc-luke-sayers-20230720-p5dq0x