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Joe Aston

Blue Sky’s Vinomofo going nowhere

It’s now been 14 months since online wine merchant Vinomofo swapped investment banks – calling in Jarden after Macquarie Capital conceded defeat – in a quixotic attempt to list itself on the Australian Securities Exchange.

As we’d always suspected, there isn’t an equities capital markets desk in this wide brown land that could sell this insipid enterprise to institutional investors.

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Joe Aston is the founder of Rampart and the best-selling author of The Chairman’s Lounge: The inside story of how Qantas sold us out. From 2012 to 2023, Joe helmed The Australian Financial Review’s Rear Window column. Email Joe at hello@rampart.news

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    Original URL: https://www.afr.com/rear-window/blue-sky-s-vinomofo-going-nowhere-20220405-p5ab1k