How supermarket shoppers became part of a $3.8b gold rush
As supermarkets hunt for new sources of revenues in an age of rising costs and narrowing margins, they have stumbled on one of their most valuable assets: data.
In the final weeks of the year, social media becomes awash with posts from Spotify subscribers sharing their most listened-to songs, artists and music genres.
The streaming service’s marketing tool, Spotify Wrapped, has become a popular way for users to brag about their listening habits or mourn over how their account has been hijacked by their young children.
