Forget Boomers. Gen Z are smashing the old political playbook
The party that fails to understand the mindset of younger voters risks irrelevance in a political landscape that is far more complex than the once simpler era of attracting older generations.
When Steve Jobs launched the first iPhone in 2007, he didn’t just change how we communicate, he transformed how we engage with the world. Suddenly, access to information wasn’t confined to a desk or static screen. It became portable, constant and immediate.
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Kos Samaras is director strategy and analytics at Redbridge.