A new brand and logo, myID, could become as prominent as Medicare or myGov as the government forges ahead with a digital tool for Australians to prove their identity without physical passports, driver’s licences or utility bills.
The Australian Tax Office has applied to trademark myID and a new stylised, barcode-esque logo of Australia, both of which are expected to become the centrepiece of the new national digital identification system.
Loading...
Tom Burton has held senior editorial and publishing roles with The Mandarin, The Sydney Morning Herald and as Canberra bureau chief for The Australian Financial Review. He has won three Walkley awards. Connect with Tom on Twitter. Email Tom at tom.burton@afr.com
