Gambling giants, the big banks, energy and insurance companies and the buy now, pay later sector will fund a $30 million boost in financial counselling services, following demands from the Albanese government.

A key recommendation of the Hayne royal commission, the three-year deal will result in as many as 125,000 clients receiving additional face-to-face help every year, in addition to about 130,000 calls received by the National Debt Helpline annually.