Black Friday temptation stands between shoppers and their savings

Joanne Tran and Carrie LaFrenz

Nov 29, 2024 – 5.52pm

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Economists are wondering whether the Black Friday sales will be enough to get households to finally open their wallets and spend their tax cuts after a two-year break from splurging.

New Roy Morgan Research data commissioned by the Australian Retailers Association suggests shoppers will spend more at the sales event this year than in 2023.

Joanne Tran is a markets reporter for The Australian Financial Review in the Sydney newsroom.

Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club.