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Black Friday temptation stands between shoppers and their savings

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Economists are wondering whether the Black Friday sales will be enough to get households to finally open their wallets and spend their tax cuts after a two-year break from splurging.

New Roy Morgan Research data commissioned by the Australian Retailers Association suggests shoppers will spend more at the sales event this year than in 2023.

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Joanne Tran is a markets reporter for The Australian Financial Review in the Sydney newsroom. Connect with Joanne on Twitter. Email Joanne at jo.tran@afr.com
Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com

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    Original URL: https://www.afr.com/markets/equity-markets/black-friday-temptation-stands-between-shoppers-and-their-savings-20241129-p5kuij