What does it take to shine the global spotlight on one of the planet’s most secluded wine regions? For Tourism Western Australia and its jewel, Margaret River, the answer is a substantial investment and a marquee partnership with William Reed’s global 50 Best machine.

The WA tourism body and the British food and drink list-maker will bring wine industry opinion leaders to Margaret River, a region three hours by car from Perth, this November to toast its annual list, The World’s Best 50 Vineyards 2025.