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The unlikely rise of the Japanese toilet

The unlikely rise of the Japanese toilet

Thanks to COVID and then a jump in tourism, Japanese-made bidets called Toto Washlets are enjoying a spurt of popularity in the West.

Japanese Toto Washlet bidet-toilets have become a cult item in the US and beyond. Getty

In 1982, a peculiar commercial aired on televisions across Japan.

An actress in a pink floral dress and an updo drops paint on her hand and futilely attempts to wipe it off with toilet paper. She looks into the camera and asks: “Everyone, if your hands get dirty, you wash them, right?”

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Original URL: https://www.afr.com/life-and-luxury/health-and-wellness/the-unlikely-rise-of-the-japanese-toilet-20250529-p5m3ea