‘Stop locking up the hotties!’: Why dating apps are dying

The number of users paying to access ‘better’ matches on dating apps is falling. Why? It’s simple: singles are tired. But maybe there’s a better way.

Can the apps win back singles’ love? Bethany Rae

Lucy DeanWealth reporter

Nov 22, 2024 – 5.00am

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Thirty minutes before my interview with the founder and boss of dating app Hinge is due to start, an email lands in my inbox. He needs to reschedule due to a personal conflict.

As anyone who has spent any time on the dating apps in the last few years would know, this is deeply on-brand.

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Lucy DeanWealth reporterLucy Dean writes about wealth management, personal finance, lifestyle and leisure, based in The Australian Financial Review's Sydney newsroom.