‘Stop locking up the hotties!’: Why dating apps are dying
The number of users paying to access ‘better’ matches on dating apps is falling. Why? It’s simple: singles are tired. But maybe there’s a better way.
Thirty minutes before my interview with the founder and boss of dating app Hinge is due to start, an email lands in my inbox. He needs to reschedule due to a personal conflict.
As anyone who has spent any time on the dating apps in the last few years would know, this is deeply on-brand.
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