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‘Stop locking up the hotties!’: Why dating apps are dying

‘Stop locking up the hotties!’: Why dating apps are dying

The number of users paying to access ‘better’ matches on dating apps is falling. Why? It’s simple: singles are tired. But maybe there’s a better way.

Can the apps win back singles’ love? Bethany Rae

Lucy DeanWealth reporter

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Thirty minutes before my interview with the founder and boss of dating app Hinge is due to start, an email lands in my inbox. He needs to reschedule due to a personal conflict.

As anyone who has spent any time on the dating apps in the last few years would know, this is deeply on-brand.

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Lucy Dean
Lucy DeanWealth reporterLucy Dean writes about wealth management, personal finance, lifestyle and leisure, based in The Australian Financial Review's Sydney newsroom. Connect with Lucy on Twitter. Email Lucy at l.dean@afr.com

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Original URL: https://www.afr.com/life-and-luxury/health-and-wellness/stop-locking-up-the-hotties-why-dating-apps-are-dying-20241010-p5kh81