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The dating app CEO who wants users to swipe less and love more

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Perhaps unsurprisingly for the founder and chief executive of a wildly successful dating app, Justin McLeod says his raison d’être is to help single people connect with one another and get them out on great dates.

His app, Hinge, is riding high. According to App Annie data, Hinge is the fastest-growing dating app in the United States, Britain, Canada and Australia. In 2020, full-year revenue was up threefold and total downloads were up 63 per cent on 2019.

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Natasha Gillezeau is a journalist for The Australian Financial Review based in the Sydney office. Connect with Natasha on Twitter. Email Natasha at natasha.gillezeau@afr.com.au

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    Original URL: https://www.afr.com/technology/the-dating-app-ceo-who-wants-users-to-swipe-less-and-love-more-20210202-p56yr7