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How top professionals are using nudge theory for self-improvement

How top professionals are using nudge theory for self-improvement

Nudge theory, used by governments and corporations to direct consumer behaviour, can also be used at a personal level, for self-improvement.

Sally PattenBOSS editor
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Last year Jesse Arundell, head of emerging technology at Commonwealth Bank, used nudge theory to read more than 30 (non-fiction) books, partly by leaving books in prominent places around his home.

This year he is using nudge theory to practise guitar.

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Sally Patten
Sally PattenBOSS editorSally Patten edits BOSS, and writes about workplace issues. She was the financial services editor and personal finance editor of the AFR, The Age and the Sydney Morning Herald. She edited business news for The Times of London. Connect with Sally on Twitter. Email Sally at spatten@afr.com

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Original URL: https://www.afr.com/life-and-luxury/health-and-wellness/how-to-use-nudge-theory-to-get-fit-and-save-more-money-20230210-p5cjmu