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Would you like a Justin Bieber with that?

Would you like a Justin Bieber with that?

The era of the celebrity happy meal is here, and booming - and it’s not just traditional stars turning their wattage to the opportunities.

Anna P. Kambhampaty and Julie Creswell
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On a Friday afternoon in the spring of 2020, Hope Bagozzi, the chief marketing officer at the Canadian coffee chain Tim Hortons, was on a Zoom call with representatives for Justin Bieber.

The agenda for the meeting? Exploring a possible partnership between the two Canadian greats.

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Original URL: https://www.afr.com/life-and-luxury/food-and-wine/would-you-like-a-justin-bieber-with-that-20211213-p59h5o