It’s the cynical greed that gets me. Turn on prime-time television or allow the ads to slide on to YouTube, and every food processor and retailer seems to be cashing in on the Veganuary movement, pushing their products as healthy and virtuous.
“Join the Goodness Movement” cajoles one, advocating a swap from grilled chicken for something called “plant chicken goujons BBQ” made with rehydrated soy and wheat.
