Woolworths has moved into the vegan meat industry, signing an exclusive deal to stock discount options that undercut the struggling startups once dominant in the market.
In May the supermarket behemoth started selling products from Melbourne manufacturer Flexitarian Foods that retail for about half the price of offerings from vastly smaller rivals.
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Nick Bonyhady is a technology writer for the Australian Financial Review, based in Sydney. He is a former technology editor, industrial relations and politics reporter at the Sydney Morning Herald and Age. Connect with Nick on Twitter. Email Nick at nick.bonyhady@afr.com
