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What makes Hermès such an unusual company

What makes Hermès such an unusual company

Five generations ago, Axel Dumas’ ancestors created Hermès. Now that it’s a €63 billion company, the need to think generations ahead means he’s charting an unlikely path.

Marion HumeFashion Writer
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What’s the point of investing in a timeless bag when we don’t know how much time we have left?

As I let that provocation hang, while holding Axel Dumas in an eye lock, I know it’s a question I would find impossible to answer. But I’m not the billionaire CEO of Hermès. Part of the job requirement of being a leader in 2020 is to be able to deal with the tough stuff. At last, Dumas blinks his nut-brown eyes and breathes out. “OK,” he begins …

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Marion Hume
Marion HumeFashion WriterMarion Hume is an international fashion writer. She has been covering the fashion industry for more than three decades. She is based in London.

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/why-herm-s-has-made-kindness-its-business-according-to-the-ceo-20200116-p53s45