The love affair between watches and cars is only just revving up
Lamborghini, Porsche, Tag Heuer and Bulgari are just some of the brands that drive the connection between fancy watches and fast cars.
Oriol Vilanova was reading a biography of British watchmaker George Daniels when the idea struck him. What captured his imagination was not the horologist’s explanation of the Co-Axial escapement, but Daniels’ extraordinary passion for motorcars. The personal garage of the Isle of Man watchmaker included a 1929 “Birkin” Bentley and a 1907 Daimler as part of a collection that was eventually auctioned for almost £10 million. “I thought, ‘Wow, I’m not the only one to mix these two passions’,” Vilanova recalls.
The Spaniard describes himself as a “car guy who loves watches”, having enjoyed a long career in automobile design working primarily on exteriors for brands that include Alfa Romeo, Mercedes-Benz, Subaru and Mitsubishi before moving into a seven-year consulting role at Ferrari. But his fascination with watches is also obsessive. Realising he was not alone in his dual interest, Vilanova decided to compile a book that interviews 50 prominent subjects from both industries about their favourite cars and watches.
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