While most luxury menswear brands focus on suiting for the working week, Christian Kimber wants to dress men on Saturdays and Sundays.

"There's a grey area between formal and casual clothing where men don't know what to do," says Kimber. "They can wear a shirt and tie during the week and no thought goes into it, then a T-shirt and flip flops at the beach, but what do they wear to lunch on Sunday?"