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Cartier goes in new direction with a watch that goes anticlockwise

Cartier goes in new direction with a watch that goes anticlockwise

One of this year’s most buzzed-about releases, the limited-edition Cartier Santos-Dumont Rewind, is heading to Australia.

Some years ago, renowned talk show host Michael Parkinson suggested to Dame Edna Everage that she must be nearing the age of 60, eliciting the response, “I’m approaching 60, but I’m approaching it from the wrong direction.”

Looking at the latest version of the Cartier Santos, one wonders if the brand’s design folk happened to catch the episode in question, for here indeed is a watch that approaches the hour from the “wrong” direction, in other words anticlockwise.

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Bani McSpedden
Bani McSpeddenWatch editorBani McSpedden is watch editor of The Australian Financial Review. Connect with Bani on Twitter. Email Bani at bani@bigpond.com.au

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/cartier-goes-in-new-direction-with-a-watch-that-goes-anticlockwise-20240723-p5jvy2