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The luxury's in the details of the new S-Class

The luxury's in the details of the new S-Class

Even when you're in full manual mode, “little angels in the background" will take care of you, Ola Källenius promises on launching the marque's latest flagship.

Ola Källenius says modern luxury is 'about technology, but with exterior and interior materials that make you feel you’re in your own home'. Bloomberg

Mercedes-Benz has announced its all-new flagship, the seventh-generation S-Class sedan, and offered hints of what is yet to come – including some fascinating variants and a new business model.

To accompany the virtual launch, Ola Källenius, chairman of the board of management of Daimler AG and head of Mercedes-Benz, hosted a “round table” interview with a small number of Asia-Pacific journalists, telling us the new car is the very model of modern luxury.

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Tony Davis
Tony DavisMotoring writerTony Davis writes on lifestyle specialising in cars. Email Tony at tony.davis@afr.com.au

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Original URL: https://www.afr.com/life-and-luxury/cars-bikes-and-boats/the-luxury-s-in-the-details-of-the-new-s-class-20200903-p55rw9