NewsBite

From India with love: transforming an iconic British bike brand

From India with love: transforming an iconic British bike brand

Royal Enfield's retro motorcycles might hark back to the glory days of English engineering, but the newly minted Continental GT and Interceptor come straight out of Chennai.

The new Royal Enfield Continental GT is based on the classic British '60s bike of the same name. 

Tony DavisMotoring writer

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

There aren’t many recent success stories in motorcycling to match Royal Enfield’s. In 2000, a 26-year-old named Siddhartha Lal was put in charge of the ailing company, which operates out of Chennai, India. Back then the company built about 50,000 examples a year of what were essentially ancient British bikes, and it did so to a fairly crude standard.

Last year it built about 800,000 motorcycles, with a quality unimaginable when Lal started. Now Royal Enfield has launched its first twin-cylinder models for well, eons, as part of an audacious move upmarket.

Loading...

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Read More

Tony Davis
Tony DavisMotoring writerTony Davis writes on lifestyle specialising in cars. Email Tony at tony.davis@afr.com.au

Latest In Cars, bikes, boats

Fetching latest articles

Original URL: https://www.afr.com/life-and-luxury/cars-bikes-and-boats/from-india-with-love-transforming-an-iconic-british-bike-brand-20190410-p51cog