The use of “dynamic pricing” to sell tickets for the first Oasis concerts in 16 years has mired the British band’s heralded reunion in controversy before it’s even begun.

Fans waited for hours on Live Nation Entertainment’s Ticketmaster site at the weekend, only to see prices jump by multiples by the time they came to pay, prompting hundreds of complaints to advertising regulators, outrage from members of parliament and even the promise of a government probe. Some of the ire is misdirected.

Bloomberg Opinion