This 27-year-old author has sold 1 million books, but never in stores

Matt Rogers has sold more than a million books by self-publishing. But he’s always hankered to have his work in book stores.

Matt Rogers: “Looking back on it, it’s pretty crazy that I put myself out there like that.” Eamon Gallagher

Lucy DeanWealth reporter

Jun 26, 2025 – 5.00am

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Matt Rogers has written 36 books and lived off his words for nine years, but never seen one of them in a bookstore.

He’s a self-published author – someone who does the work of editing, publishing and marketing books directly to readers, rather than through a publishing house, such as Hachette or Penguin Random House.

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Lucy DeanWealth reporterLucy Dean writes about wealth management, personal finance, lifestyle and leisure, based in The Australian Financial Review's Sydney newsroom.