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This 27-year-old author has sold 1 million books, but never in stores

This 27-year-old author has sold 1 million books, but never in stores

Matt Rogers has sold more than a million books by self-publishing. But he’s always hankered to have his work in book stores.

Matt Rogers: “Looking back on it, it’s pretty crazy that I put myself out there like that.” Eamon Gallagher

Matt Rogers has written 36 books and lived off his words for nine years, but never seen one of them in a bookstore.

He’s a self-published author – someone who does the work of editing, publishing and marketing books directly to readers, rather than through a publishing house, such as Hachette or Penguin Random House.

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Lucy Dean
Lucy DeanWealth reporterLucy Dean writes about wealth management, personal finance, lifestyle and leisure, based in The Australian Financial Review's Sydney newsroom. Connect with Lucy on Twitter. Email Lucy at l.dean@afr.com

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Original URL: https://www.afr.com/life-and-luxury/arts-and-culture/from-99c-to-a-six-figure-deal-how-this-gen-z-thriller-author-made-the-leap-20250617-p5m7zx