New York | Many viewers avoiding Super Bowl parties Sunday night had little else to do but actually pay attention to the dozens of commercials during the breaks in the much-anticipated match-up between Patrick Mahomes of the Kansas City Chiefs and Tom Brady of the Tampa Bay Buccaneers.

The ads that were served up during a broadcast that was expected to draw 100 million viewers presented vastly different ideas of what type of marketing messages would work in the middle of a long pandemic and after a year of social strife and political upheaval.