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Bardwell shakes up Woolworths supermarket management in broad reset

Carrie LaFrenz

Woolworths chief executive Amanda Bardwell is making major changes to the management of the company’s flagship supermarket division as it reworks its lucrative range of own-branded products and attempts to claw back market share lost to smaller rivals Coles and Aldi this year.

The long-serving head of supermarket and retail operations, Paul Harker, will take a sabbatical but remain at Woolworths, the company said in a notice to suppliers on Monday. Harker was the senior executive who appeared at a Senate inquiry that was considering whether Woolworths and Coles abused their market power and their control over prices.

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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com

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    Original URL: https://www.afr.com/companies/retail/woolworths-ceo-shakes-up-key-management-roles-20250701-p5mbk6