The Bain Capital-led consortium that owns Accolade Wines says it will cull dozens of brands after merging it with Pernod Ricard’s wine business.

The enlarged company has been named Vinarchy, which executive chairman Ben Clarke said represented a new beginning for a group with $1.5 billion in revenue. Clarke was a former Kraft Foods executive and was appointed chairman of Accolade, the country’s second-biggest winemaker after ASX-listed Treasury Wine Estates, last year.