You’ve seen them around town, the ugly shoes with their big fat soles. But from hard core runners to influencers and celebrities who love their wild colours and fit, people are buying up big, turning Hoka into one of the fastest growing running brands in the world.
That success has boosted the sales at its local distributor, ASX-listed Accent Group, which struck a licensing deal with Hoka’s California-headquartered parent, Deckers Brands, the owner of Ugg and Teva, last year.
Carrie LaFrenzSenior reporterCarrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
