Fast-growing online retailers such as Kogan.com and Temple & Webster are considering insourcing fulfilment as the pandemic accelerates the shift to e-commerce, helping them to achieve scale.

Sales at many pure-play online and omnichannel retailers more than doubled last year – buoyed by demand from consumers who had never shopped online before – straining the capacity of their logistics and last-mile delivery partners, and in some cases causing bottlenecks that delayed customer orders.