MyDeal flags more losses
Sue MitchellColumnist
Key Points
- Revenue ($m) 38.3 compared with year-earlier $15.3
- Pre-tax profit ($m) -5.3 compared with year-earlier 0.3
- Net profit ($m) -5.9 compared with year-ago 0.8
- No dividend
Online retailer MyDeal faces losses for several years as it invests to build its brand, customers, inventory and technology with the aim of lifting sales almost five-fold to $1 billion.
“We could easily be profitable right now but that’s not the story, the story is how to build a $1 billion business,” founder and chief executive Sean Senvirtne said on Wednesday after the e-tailer reported its first full-year results since listing last October.
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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com
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