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MyDeal flags more losses

Sue Mitchell
Sue MitchellColumnist

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Key Points

  • Revenue ($m) 38.3 compared with year-earlier $15.3 
  • Pre-tax profit ($m) -5.3 compared with year-earlier 0.3 
  • Net profit ($m) -5.9 compared with year-ago 0.8 
  • No dividend 

Online retailer MyDeal faces losses for several years as it invests to build its brand, customers, inventory and technology with the aim of lifting sales almost five-fold to $1 billion.

“We could easily be profitable right now but that’s not the story, the story is how to build a $1 billion business,” founder and chief executive Sean Senvirtne said on Wednesday after the e-tailer reported its first full-year results since listing last October.

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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com

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    Original URL: https://www.afr.com/companies/retail/mydeal-delivers-maiden-loss-20210824-p58lkn