Fast food giant McDonald’s is pushing into the regions but is facing an uphill battle attracting the right franchisees who are willing to move and invest upwards of $1.5 million cash in the business.
“Macca’s” has about 100 new restaurants in the pipeline over the next three years, about one third of which will be in regional areas.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
