A zero-carb beer brand, part-owned by comedian influencers The Inspired Unemployed and ASX-listed Mighty Craft, is eyeing the United Kingdom in its next leg of expansion. It aims to replicate the success of the Foster’s brand two generations ago when Paul Hogan led the charge.

Better Beer, lauded by Dan Murphy’s owner Endeavour Group as the fastest-growing beer brand in eight years in Australia, is aiming for total volumes of 10 million litres this financial year as its core Australian push accelerates. It started from scratch a year ago to reach volumes of 4.7 million litres in 2021-22.