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The cheap, China-backed app that aims to unseat Kmart, Big W

Carrie LaFrenz
Carrie LaFrenzSenior reporter

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Temu is a bargain lover’s paradise – a cut-price online marketplace offering everything from wireless earbuds to socket wrenches and make-up brushes.

It became the most downloaded app in the US, even topping Amazon.com, and now has its sights on launching in Australia, with the aim of disrupting discount retailers.

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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com

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    Original URL: https://www.afr.com/companies/retail/cheap-china-backed-app-temu-seeks-to-disrupt-kmart-big-w-20230331-p5cx43