The new boss of Bacardi Australia, Luiz Schmidt, is fresh off the plane from Panama, and amid the construction and cranes in Brisbane’s CBD he sees opportunity for the owner of premium brands Patron and Bombay Sapphire.
The 45-year-old Brazilian has ambitious plans to lift revenue by about fivefold to $500 million over the medium term, calling Australia a “must win market” for Bacardi, which is best known for its namesake white rum.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
