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Aldi drops prices on everyday goods to fight off Woolworths discounts

Carrie LaFrenz

Aldi has lowered the price of dozens of everyday products as the German discount grocery retailer response to intense competition from Woolworths which is spending $100 million to regain market share.

The drop of about 1 per cent is Aldi’s biggest in 18 months and comes amid a price war in home brand products – higher-margin ranges that Woolworths and Coles are rapidly expanding – JPMorgan research shows.

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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com

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    Original URL: https://www.afr.com/companies/retail/aldi-drops-prices-on-everyday-goods-to-fight-off-woolworths-discounts-20250624-p5m9te