When shoe retailer Accent Group bought 11 Platypus Shoe stores in 2007 chief executive Daniel Agostinelli loved its shoes but wasn't a fan of the brand name.
"I actually felt quite embarrassed saying 'good morning Platypus'," Agnostinelli, who had joined from Sanity Music stores, told AFR Weekend.
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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com
