Last year, Meta CEO Mark Zuckerberg and Tom Alison, one of his top lieutenants, were discussing how they wanted to reshape Facebook for the future of social networking.

Zuckerberg, who had grown Facebook from a dorm-room project to a $US1.5 trillion company that he renamed Meta, wanted to bring back some of the original rationale for the social network, or what he called “OG Facebook” vibes, Alison said.