If you have been watching television lately, you will have noticed that many advertisements include at least one black or brown person. Some of the family scenes, such as a black and white couple with kids who are clearly unrelated to either, are artificial to the point of absurdity. Actors with black or brown faces must be getting plenty of work.

Increasing sales is not the only purpose of these ads, though; what they are doing is virtue signalling about diversity. It is the same reason there are many more black and brown presenters at the ABC and SBS.