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This policy has retained every mum on staff

Sam Buckingham-Jones
Sam Buckingham-JonesMedia and marketing reporter

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Most parental leave policies are designed to attract new talent, with incentives, benefits and payouts. Melbourne-headquartered media agency Hatched, meanwhile, decided to design a new policy to help its existing staff return to work.

Two years ago, Hatched’s leaders realised they had a problem. Female staff would leave to have a child, take a lengthy break from work and perhaps return part-time, feeling guilty, out of touch with colleagues and maybe even stressed about what to wear.

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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

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    Original URL: https://www.afr.com/companies/media-and-marketing/this-policy-has-retained-every-mum-on-staff-20240410-p5fitl