The executives making the NRL Vegas trip for a schmoozefest
Nine sends one executive to the NRL’s US venture, but Foxtel sends a crowd; John Singleton drops into SPASM’s home; Allan Gray’s letter to Southern Cross.
The NRL’s big Las Vegas gamble starts on March 2. Among questions worth pondering are these – which media executives are going, and what does that mean?
The NRL’s broadcast rights – some of the most lucrative among the major leagues – expire in 2027. Foxtel has the bulk of the rights, while Nine Entertainment owns the free-to-air games, and wants more, particularly for its Stan Sport platform. It discussed its NRL strategy at its executive offsite just outside of Sydney earlier this month.
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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
