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The NRL takes its biggest gamble yet

The NRL takes its biggest gamble yet

Documents obtained by AFR Weekend provide the clearest insight yet about what exactly the league is planning in its big push into the lucrative US market.

Zoe SamiosBusiness reporter

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L

ate last month, in front of NRL club executives, Andrew Abdo made a surprisingly bullish prediction. The NRL’s chief executive said he expected that, by 2028, the league could be making $60 million over five years broadcasting into living rooms across the United States.

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Zoe Samios
Zoe SamiosBusiness reporterZoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com

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Original URL: https://www.afr.com/companies/sport/the-nrl-takes-its-biggest-gamble-yet-20231129-p5ennb