Ten vows to ‘restore cricket to former prominence’ after $200m+ bid

Edmund Tadros, Mark Di Stefano and Sam Buckingham-Jones

Dec 11, 2022 – 4.30pm

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Already a subscriber?

A defiant Network Ten – which has been the subject of criticism over its slump to fourth place behind public broadcaster ABC in overall ratings for the year – has vowed to “restore cricket to its former prominence” and “provide the quality of coverage that television audiences and fans deserve” if it wins the broadcast rights for the game.

The network remains in a holding pattern as negotiations continue – the country’s third-biggest commercial broadcaster is making an aggressive bid to snatch the rights to the last top-tier sport on the market.

Edmund Tadros leads our coverage of the professional services sector. He is based in our Sydney newsroom.

Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent.

Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review.