Focusing on sustainability and working out how to help the planet cope with climate change is fast becoming table stakes for brands of all kinds, says the Australia and New Zealand managing director of health care company Sanofi.
Gladys Peters argues that consumers and retailers expect brands to take on more sustainable practices, from manufacturing to distribution and other areas.
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Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office. Connect with Miranda on Twitter. Email Miranda at miward@afr.com