The head of SBS corporate strategy has laid out an ambitious vision to be able to deliver bespoke content in the language of any user’s choice, enmeshing the specialist broadcaster in the daily media diet of foreign-language speaking Australians.
SBS head of corporate strategy Sarah Yassien and design honcho Andy Wong. The special broadcaster was a finalist in the AFR’s Most Innovative Company awards in the media and marketing category. Peter Rae
Loading...
Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
