The outdoor advertising industry has pledged to move toward carbon neutrality in 2022, offering advertisers the ability to offset the carbon impact of their marketing campaigns on billboards.
The Outdoor Media Association (OMA) is pushing the industry towards sustainability by working with its members, including ASX-listed oOh!Media, JCDecaux and QMS Media, to use renewable energies and put a carbon price on outdoor media advertising.
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Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office. Connect with Miranda on Twitter. Email Miranda at miward@afr.com
