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Network Ten wavers on turning off broadcast across swath of WA

Sam Buckingham-Jones
Sam Buckingham-JonesMedia and marketing reporter

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The Albanese government has thrown a last-minute lifeline to keep Network Ten on air for 500,000 people in Western Australia, after a joint venture between Seven West Media and WIN Corporation came within days of turning off the signal.

In May, Seven and WIN announced they would shut down a loss-making broadcast signal airing in Mildura, in north-western Victoria. The company, Mildura Digital Television, broadcast the Ten signal to an area the size of Belgium – an audience of about 70,000 people – and was “unable to justify” the expense.

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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

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    Original URL: https://www.afr.com/companies/media-and-marketing/network-ten-wavers-on-turning-off-broadcast-across-swathe-of-wa-20240701-p5jq1u