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Seven, WIN turn off ‘loss making’ Ten in Mildura

Sam Buckingham-Jones
Sam Buckingham-JonesMedia and marketing reporter

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An area roughly the size of Belgium in north-western Victoria will lose access to shows like MasterChef Australia, I’m a Celebrity and Gogglebox after a joint venture between Seven West Media and WIN Corporation said it would stop broadcasting Network Ten.

Mildura Digital Television, which is 50 per cent-owned by WIN and Seven, broadcasts Ten, 10 Bold and 10 Peach signals to the region around Mildura. It will end on June 30.

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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

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    Original URL: https://www.afr.com/companies/media-and-marketing/beginning-of-the-end-of-country-free-tv-as-ten-goes-dark-in-mildura-20240508-p5gp0u